Lesson Plan for Senior Secondary 1 - Marketing - Classification Of Products I

## Lesson Plan: Classification of Products ### Subject: Marketing ### Grade Level: Senior Secondary 1 ### Duration: 60 minutes ### Topic: Classification of Products --- #### Objectives: 1. **Knowledge:** Students will understand the different types of products and how they are classified. 2. **Comprehension:** Students will be able to differentiate between various classes of products. 3. **Application:** Students will apply their understanding by categorizing real-world examples into different product types. #### Materials Needed: - Whiteboard and markers - Projector and computer for presentation - Handouts with classification charts and examples - Sticky notes or index cards - Example products (pictures or actual items) #### Lesson Outline: 1. **Introduction (5 minutes)** - Greet the students and take attendance. - Briefly discuss the importance of product classification in marketing. - State the objectives of the lesson. 2. **Direct Instruction (15 minutes)** - **Definition & Importance**: Explain what product classification is and why it is important in marketing (e.g., helps in targeting marketing efforts, understanding competition, product development, etc.). - **Types of Product Classification**: - **Consumer Products**: - Convenience Products (e.g., bread, toothpaste) - Shopping Products (e.g., shoes, electronics) - Specialty Products (e.g., designer clothes, luxury cars) - Unsought Products (e.g., life insurance, funeral services) - **Industrial Products**: - Materials and Parts (e.g., raw materials, components) - Capital Items (e.g., machinery, buildings) - Supplies and Services (e.g., maintenance items, business services) 3. **Interactive Activity (15 minutes)** - **Group Activity**: Divide students into small groups and provide each group with index cards or sticky notes that have names of various products. - Ask students to classify these products into the categories discussed. Walk around the room to assist and guide. 4. **Hands-on Application (15 minutes)** - **Real-World Application**: Show students a series of images or present actual products. - Ask students to identify the classification of each product and explain their reasoning. 5. **Class Discussion (5 minutes)** - Review and Discuss: Go over the classifications made by each group and correct any misunderstandings. - Encourage students to ask questions and share thoughts on the importance of proper product classification in marketing strategies. 6. **Conclusion and Assessment (5 minutes)** - Summarize the key points of the lesson. - Provide a quick formative assessment, such as a short quiz or a few oral questions to gauge student understanding. - Assign homework: Ask students to find three products at home, classify them, and explain their choices in a paragraph. - Provide information on the next lesson topic. #### Homework: Students should find and classify three products from their homes, explain their classifications in a paragraph, and bring their findings to the next class. With this lesson plan, students will gain foundational knowledge on product classification, which is crucial for the broader study of marketing concepts.