## Lesson Plan: Classification of Products
### Subject: Marketing
### Grade Level: Senior Secondary 1
### Duration: 60 minutes
### Topic: Classification of Products
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#### Objectives:
1. **Knowledge:** Students will understand the different types of products and how they are classified.
2. **Comprehension:** Students will be able to differentiate between various classes of products.
3. **Application:** Students will apply their understanding by categorizing real-world examples into different product types.
#### Materials Needed:
- Whiteboard and markers
- Projector and computer for presentation
- Handouts with classification charts and examples
- Sticky notes or index cards
- Example products (pictures or actual items)
#### Lesson Outline:
1. **Introduction (5 minutes)**
- Greet the students and take attendance.
- Briefly discuss the importance of product classification in marketing.
- State the objectives of the lesson.
2. **Direct Instruction (15 minutes)**
- **Definition & Importance**: Explain what product classification is and why it is important in marketing (e.g., helps in targeting marketing efforts, understanding competition, product development, etc.).
- **Types of Product Classification**:
- **Consumer Products**:
- Convenience Products (e.g., bread, toothpaste)
- Shopping Products (e.g., shoes, electronics)
- Specialty Products (e.g., designer clothes, luxury cars)
- Unsought Products (e.g., life insurance, funeral services)
- **Industrial Products**:
- Materials and Parts (e.g., raw materials, components)
- Capital Items (e.g., machinery, buildings)
- Supplies and Services (e.g., maintenance items, business services)
3. **Interactive Activity (15 minutes)**
- **Group Activity**: Divide students into small groups and provide each group with index cards or sticky notes that have names of various products.
- Ask students to classify these products into the categories discussed. Walk around the room to assist and guide.
4. **Hands-on Application (15 minutes)**
- **Real-World Application**: Show students a series of images or present actual products.
- Ask students to identify the classification of each product and explain their reasoning.
5. **Class Discussion (5 minutes)**
- Review and Discuss: Go over the classifications made by each group and correct any misunderstandings.
- Encourage students to ask questions and share thoughts on the importance of proper product classification in marketing strategies.
6. **Conclusion and Assessment (5 minutes)**
- Summarize the key points of the lesson.
- Provide a quick formative assessment, such as a short quiz or a few oral questions to gauge student understanding.
- Assign homework: Ask students to find three products at home, classify them, and explain their choices in a paragraph.
- Provide information on the next lesson topic.
#### Homework:
Students should find and classify three products from their homes, explain their classifications in a paragraph, and bring their findings to the next class.
With this lesson plan, students will gain foundational knowledge on product classification, which is crucial for the broader study of marketing concepts.